Covering culture and identity while growing audiences through data-driven storytelling.
Hi, I'm Anjana! I'm a culture journalist and audience strategist whose work sits at the intersection of storytelling, community, and identity, with a strong focus on Asian and diasporic stories. Born in Bangkok and now based in Brooklyn, I bring a cross-cultural perspective to my work, exploring how cultural trends, digital spaces, and personal narratives shape the way we see ourselves and each other. My writing has appeared in Teen Vogue, JoySauce, Business Insider, The Recording Academy, and more.
Alongside my editorial work, I've led audience development and growth strategy at major media organizations, including Business Insider, and on national public radio shows like Radiolab and On the Media, leveraging data to shape content, increase reach, and deepen audience engagement.
Inside the Electrifying World of Basement Bhangra, the Legendary New York City Dance Scene
How DJ Rekha's Basement Bhangra became a cultural hub for South Asians in New York.
Unfortunately, Thai culture is an afterthought in 'The White Lotus'
Although the show satirizes white tourists, its Thai characters and storylines are pushed to the background.
Meet Lorena Pipenco, the Designer Turning Loose Threads Into Eclectic Dreams
Born in a Romanian household in the U.K. and now based in Brooklyn, Pipenco's works are as limitless and expansive as her upbringing.
Queer South Asian Performers Celebrate Their Authentic Selves at Dragistan
The essence of what Dragistan represents is a joyous affirmation of self-worth and community belonging, outside of colonial forces.
Vedang Raina on Netflix's The Archies and Becoming Bollywood's Next Big Star
After starring as Reggie Mantle in Netflix's The Archies, Vedang Raina is setting out to prove to the industry that he has what it takes to be the leading man.
How Tourism is Destroying Asian Countries, and What They're Doing About It
There has been a sharp rise in climate-fueled disasters across Asia—many unfolding in or near major tourist regions and impacting more than a billion people.